Why We Are Building A Data Solution

August 16, 2018

We started implementing data science behaviors in all the different aspects of our workflow back in August 2017. Strategy, design, development and customer success are contributing to sharing knowledge in order to build a powerful tool that will allow us to make better decisions using smarter data. When we talk to clients about data, they… continue reading

Where do people care about coffee?

February 8, 2016

A few years ago when I started Adbeus, I had no idea where I would take me. I knew people loved coffee and now I have data to understand it.  Where do people care about coffee? A simple question I’m trying to answer by using a data point we capture with our Adbeus app. Every… continue reading

Instagram Likes: finding the right content.

January 22, 2016

A few weeks ago, we decided to up our Instagram game for Adbeus. We wrote a script to find the media posted in the coffee shops around the world that we have in our database. That’s about 1200 shops for now. Every week we save a few thousands posts that are potentially related to our… continue reading

Creating a data product

December 31, 2015

I have been subscribed to the DataElixir newsletters (if you’re not, subscribe now!). I recently read an article about how they built the data products at Airbnb. The growth of that company brought new challenges and more opportunities to leverage data.  For the past few years, I have been helping companies optimize their digital platform.… continue reading

eskuko: enrich your MailChimp lists

September 3, 2014

Here’s┬áthe story, you have been working really hard to increase the number of emails in your MailChimp account and you’re doing good. Do you have any idea who these people are? Do they give you their names? Gender? How do you target them in your emails? That’s what we wanted to solve with eskuko. Imagine… continue reading