Journey for Adbeus: using beacons to reward customers

If you live in Canada, you probably heard of Tim Hortons Roll Up The Rim To Win. Since 2010, we have been building Adbeus to help independent coffee shops get the exposure they deserve.

A few weeks ago, we decided to create Journey. This is a new mobile app for Adbeus and it focuses on the experience.

How It Works
Visit any participating coffee shop, download the app, open it and bring your phone near the “Journey” device. It will confirm you are eligible to the contest and instantly tell you if you won. You can try every 4 hours. It’s simple like that.

The Journey
As you come back to the cafe to try again or when you travel to a new shop, you start your journey in the coffee world. Your progress is tracked and will be rewarded. On one hand with real life prizes and on the other with your local coffee status. Are you the most caffeinated person in your city? You’ll find out very soon!

Seamless
It’s very important for the Adbeus team to minimize the friction points for the cafes, the experience is seamless. The app reacts instantly and the prizes are awarded on the go.

Next steps
We are building app that will eventually welcome more features and increase the engagement the coffee shop customers have with their favorite cafes and with the Adbeus platform.

We will keep you posted!