Many schools in Montreal are also resorting to online marketing. These schools have excellent teaching standards providing the best education to local children as well as children of expats in Montreal. It is imperative for Montreal schools to make the best use of content and keywords in their website so that their website ranking increases in all search engines. The Montreal schools make use of two types of keywords which are branded and non branded keywords.
The branded keyword consists of plural nouns such as the name of your school. People correlate branded traffic with the traditional of forms of marketing such as brand equity. This technique can help get large conversation rate but it has its limitations. It is not enough if you want to promote your school online. You need to optimize your website with non branded keywords.
Promoting your Montreal school with non branded keywords is a big challenge. This is because there are hundreds of schools and they are also using the same keywords as you do. Hence it would be best to go for non competitive keywords such as including the keywords associated with a particular course in your school that only you are offering. These keywords can be used with the more general keywords that describe the programs and the faculties.
Studies show that the Montreal users tend to make a balance between branded and non branded keywords. The searches are also related to the geographical component and hence cities, countries and states have non branded keywords attached to them. The Montreal school people are making sure that their website ranks well for non branded and branded keywords to make sure that all the bases are covered well. This effort will generate a lot of leads and traffic for the school.