We can’t stress too much the important of social media in today’s marketing landscape. Since it’s a rather new medium of communication, it’s still the wild west out there. Everybody is trying to make a name for themselves as social media “experts” or social media “specialists”. We’re here to help you separate the real professionals for the charlatans! There are good articles already that point the telltale signs of a social media fraud, but here are a few points that deserve leaning on and in the long run, maybe help you understand better what social media are all about.
They speak in lingo
“You have to build a community“, they say. “You have to engage them.” My favorite may very well be “You need to build your online platform to assure your presence.” These are all-encompassing words that don’t require any involvement. You can utter them as loud as you want and it doesn’t mean you understand how to apply these principles.
What social media is, basically, is a way for the consumer to make the degrees of separation disappear between him and your business. There is no receptionist to fight through, no alienating software to go through on the phone. Nothing between them and you. They have a question about your products or your services, a complaint maybe? You answer right away and give them immediate satisfaction. Gone are the days where clients get irritated by waiting twenty minutes on hold.
They auto-DM you on Twitter or Facebook
This is a big red flag. Whoever sends auto direct messages to his new Twitter followers (or to his old ones, to promote his/her product) doesn’t understand the very purpose of social media to begin with. Stay away from these people. Social media is to have direct content with your clients, get their personal feedback and answer their questions, so therefore, someone who blindly spams people with their self-important messages not only misses the points, but also lacks respect to an almost infinite customer base (Twitter has 500 million users, Facebook, 955 million!)
They don’t do much
Social media is a field of expertise that requires multiple talents. Spamming people with promotional tweets and answering a few questions here and there won’t cut it in today’s landscape. A good social media specialist will use copywriting to make his posts appealing, have a precise strategy for his campaign, analyze the data he collects from the community and offer you a clear portrait of what’s going on between your clients and you. A social media specialist is a proactive person who understands what you community needs and can articulate it to you clearly. It doesn’t just dump data on your office.
I know that ultimately, this is still just “theory”. If you want to experience a hands-on good experience of social media marketing, give us a call!